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ABOUT XIMMA
BUILT WITH EXPERIENCE. OPERATED WITH PURPOSE.
XIMMA Boutique LLC operates XIMMA Boutique and XIMMA Collective Showroom—an 18,000-square-foot, woman-owned multibrand retail environment located inside Miami International Mall.
XIMMA brings independent brands together within an established commercial setting supported by professional management, daily retail operations and consistent presentation standards.
OUR FOUNDATION
A SPACE FOR
BRANDS TO GROW.
XIMMA was founded by Diana Pedroni following more than three decades of experience in specialty retail, brand development, public relations and strategic partnerships.
The concept was created in response to a clear industry need: independent brands require credible environments where strong products can be presented professionally, evaluated responsibly and supported through real commercial execution.
XIMMA bridges the gap between temporary exposure and long-term commercial presence.
PROFESSIONAL BY DESIGN
A STANDARD BEHIND
EVERY BRAND.
Every brand at XIMMA is reviewed for product quality, identity, presentation and operational readiness.
Our team manages the showroom environment, daily customer service and retail activity while maintaining standards designed to protect the integrity of the collective and the experience of every visitor.
18,000
SQUARE FEET
MIAMI
INTERNATIONAL MALL
WOMEN-OWNED
INDEPENDENT
BY DESIGN
COMMERCIAL
PRESENCE.
A high-visibility location and a curated environment that drives real opportunities.
PROFESSIONAL
OPERATIONS.
Streamlined processes. Dedicated support and a focus on sustainable growth.
RESPONSIBLE
REPRESENTATION
We champion authentic brands and build relationship based on trust, transparency and mutual success.
OUR MISSION.
To empower fashion brands by providing a premier showroom environment, professional support and a connected community that inspires growth.
OUR VISION
To be the leading multi-brand showroom in the Southeast, recognized for elevating independent brands and shaping the future of fashion
A CLEAR MISSION. A FORWARD-LOOKING VISION
LEADERSHIP
DIANA PEDRONI
FOUNDER & MANAGING DIRECTOR
Diana Pedroni is the Founder and Managing Director of XIMMA, a seasoned retail entrepreneur, commercial strategist, fashion curator, mentor and keynote speaker with more than 35 years of experience spanning specialty retail, brand development, public relations, business development and strategic partnerships.
Her career has been distinguished by the creation of commercial platforms, the positioning of emerging and established brands, and the development of high-value relationships across business, industry and institutional environments. Her expertise combines retail strategy, market positioning, brand development and commercial execution with a deep understanding of how entrepreneurs navigate growth, visibility and access to opportunity.
In addition to her work in retail and fashion, Diana brings extensive experience in government relations related to trade, public affairs and social impact. This multidisciplinary background gives her a distinctive perspective on the intersection of commerce, institutions and community influence, informing a leadership approach grounded in strategic judgment, diplomacy, relationship capital and disciplined execution.
Through XIMMA, Diana has built a professionally managed commercial platform designed to provide independent brands with far more than retail space. The ecosystem integrates physical presence, sales infrastructure, customer engagement, strategic visibility and hands-on commercial guidance, helping brands strengthen their positioning, validate their market potential and pursue sustainable growth within the U.S. retail environment.
AWARDS, HONORS, LEADERSHIP & RECOGNITION
Diana Pedroni’s professional trajectory has been widely recognized by business organizations, leadership platforms, and specialized publications.
Business Awards & Nominations
-
2026 — Entrepreneur of the Year Nominee, Retail Category — Coral Gables Chamber of Commerce
-
Women Entrepreneur of the Year — Hispanic Leadership Council
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Recognition for Leadership and Vision — Mujeres de Impacto de América
-
Featured Entrepreneur — Shoutout Miami
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2021 — Women of the Year Award — Survivors Pathway Corporation
-
2021 — Women Inspiring Women Award — Project My Image Group International
-
Education for Empowerment Award — Florida Gulf Coast University / African Network of Southwest Florida
Institutional Leadership & Official Proclamations
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President, Americas Chapter — Foundation for the Improvement of Life, Culture and Education (NGO with Special Consultative Status at the United Nations)
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2025 — National Citizenship Merit Recognition — Dominican Republic
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Official Proclamation — City of North Miami
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Recognition — Comisión Latinoamericana de los Derechos Humanos
Speaking Engagements, Media & Humanitarian Work
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Keynote Speaker — International Council of Shopping Centers (ICSC)
-
Featured — Specialty Retail Report
-
Featured — International Documentary Series Voices for Humanity
-
Goodwill Ambassador & Spokesperson for Latin America — United for Human Rights / Youth for Human Rights International / Foundation for a Drug-Free World / The Way to Happiness Foundation / Citizens Commission on Human Rights
KEYNOTE SPEAKER
ICSC
RECOGNIZED IN THE INDUSTRY
FEATURED
SPECIALTY RETAIL REPORT
2026 ENTREPRENEUR OF THE YEAR NOMINEE
CORAL GABLES
CHAMBER
ENTREPRENEURSHIP & LEADERSHIP HONORS
HISPANIC LEADERSHIP COUNCIL · MUJERES DE IMPACTO DE AMERICA
FEATURED DOCUMENTARY
VOICES FOR HUMANITY
DISCOVER WHETHER XIMMA IS THE RIGHT
ENVIRONMENT FOR YOUR BRAND.